OUR VISION

We are facing a new transformation of society, in which the textile industry, factories, physical products and economic thinking are giving way to the health industry, humanistic training, intangibles and personal wellbeing.

We were in a society, 250 years after the Industrial Revolution, in which 95% of the decisions we made in families, companies and governments were overdetermined by economic issues.

In the last 20 years, this has been losing its specific weight, giving way to a new way of thinking that has to do with people's wellbeing, and that is going to increase.

This is the reason why physical products have lost importance in retailing and money has lost value in society.

In short, we are facing a human being who is moving from seeking happiness in having to seeking happiness in being. Understanding this is very important in order to be able to continue transforming retail and money so that they continue to generate wealth in society.

The father of capitalism, of economics, was the Scottish philosopher Adam Smith. When he arrived at the University of Edinburgh, economics did not even exist as a discipline. He wrote what is considered to be the first book on economics, "The Wealth of Nations". It was the basis on which all economic thought developed, from which it has been possible to transform our societies up to the present time, during the period of the industrial revolution.

It is now up to our generation to take over and carry out the next transformation, to continue improving and generating wealth in society.

We believe that we must focus on two key words in retail: the different and the intangible, and we believe that to achieve this we need innovation and creativity, and thus be able to reach this new concept that we are creating in TrueBroker, which is Retail from people.

We are facing a consumer society that, in its evolution, has gone from the most valuable end product being the physical product and global brands, to the most valuable end product being intangibles, health and personal wellbeing, and what is characteristic of each place. To this end, the most important value lies within the sphere of people. The value chain has been altered, although all the vectors will continue to exist.

Online is not the cause, but a symptom of what is happening to retail, and the dichotomy is not physical or online, since online also sells physical products. The fact that the physical product has ceased to be a vector capable of generating wealth in retail affects the online as much as the stores.

We must create all the tools, which do not yet exist, to transform this new retail model, based on intangibles and people.

Investments and models in any industry can have three behaviors:

1. Some will lose their value.
2. Others will continue to be highly secure, even if their value drops momentarily and then recovers in 10 years.
3. A new type, made up of all new models, or those that respond to them (investments, streets and premises or shopping centers), and which will be record in revaluation.

A new consumer behavior that leads them to a new type of product, brand, investments, streets and typology of stores and shopping centers, We must know how to choose where to be in order to turn this challenge into a transformation that will allow us to create wealth.