A different perspective: retail from the people
Real Estate
specialist
in Retail
A different perspective: retail from the people
Real Estate
specialist
in Retail
TRUEBROKER INDEX(iTB)
TRUEBROKER INDEX(iTB)
It measures the value of the premises and allows to know:
01
The communication and commercial value of each location for each brand
02
The evolution of real estate values and trends in consumer behavior
03
Where to buy/sell and at what price
04
Make variable rents based on the intrinsic value of the property.
05
Taking care of the health of investors' wealth portfolios
06
Simulate sales for each brand at each location
The Truebroker Index (iTB) allows customers to make analytical decisions and choose the locations that match their expectations.
I+I DEPARTMENT
I+I DEPARTMENT
TrueBroker was founded in 1996 with a clear creative vocation. This innovative DNA led us to create, in 2012, a specific department dedicated to creating products that add value to the industry and allow us to reinvent the model.
The R&I Department is:
A KNOW-HOW
A 100% TrueBroker methodology to understand the mind of the consumer.
A value to be transferred
CIMa
The tool that estimates the 15-year total net return on an investment, including tenant turnover and replacement value.
Model Y
A new concept of shopping center that allows brands to take the next evolutionary step: to link themselves in the consumer's mind with values that are important to them.
Usite
An evolution in the way brands use commercial premises. A new concept concept that allows them to be associated in people's minds with values of their relevance.
MIMa
A new method of marketing real estate. It allows them to be associated in the the positive long-term memory of the market, and stand out from others.
NEW CONCEPTS
NEW CONCEPTS
There are 3 types of new concepts:
DISTINCT
A project designed for a city, which would allow it to have a commercial offer at an international level, with a differentiated value proposition based on innovation in all its areas. It uses the premises in a different and innovative way, increasing the demand, its performance, decreasing the cost and risk, creating a higher value proposition for the people of the city.
LARGE BUILDINGS OR PREMISES
We are able to innovate by creating personalized commercial concepts of great value for the people in the area, generating a greater attraction of consumers to the group of stores, so that for everyone, people, brands and owners, the stores in our group have a greater value than any other store in the area.
LAND OR GROUP OF LOCAL DEVELOPMENTS
We design value concepts, creating a proposal as a whole, with its own image and services, allowing the stores to be under the umbrella of a commercial brand integrated by all, which provides a superior value to the offer of the surrounding competition for people.
RETAILING AFTER THE GLOBAL ERA
RETAILING AFTER THE GLOBAL ERA
First book published (second one written) by our CEO, Pablo Beltrán, in which, after years of research around the world, asking ourselves what is happening to retail, we have come to the conclusion that nothing is happening to it. What is happening is that society is transforming the way people make decisions, from the Industrial Revolution, 250 years ago, to the Global Era, 50 years ago.
PRESENTATION OF THE BOOK "RETAILING AFTER THE GLOBAL ERA".
The presentation of this book seeks to generate a debate that will attract people who may think like us that, although technology and online are important and will be present, they are not instruments capable, on their own, of producing the necessary reinvention of the retail model, which will have to come from other levers.
We would like, first of all, to be able to discuss together your opinion on what would be those other instruments that are not being talked about, what this new retail model would be like and what it should be able to achieve, from the different areas that make it up.
We intend to find people with multidisciplinary visions, even from outside retail, who will give us the opportunity, in the debate, to articulate together a first, different proposal that will allow us to establish what the reinvention of the retail model would look like and what it would consist of.
WE BET ON MADRID
WE BET ON MADRID
In 2016, TrueBroker launched "We bet on Madrid", a non-profit initiative that had two objectives:
On the one hand, to create a meeting place between the people of the city of Madrid and those companies and brands that care about people and their impact on society.
A place where, in a disinterested way, they can show their concern for society and the welfare of people and create a direct relationship with them.
On the other hand, we want to convey to the people of Madrid our firm belief that we are facing a moment like never before for the city to become one of the major players in Europe's economic growth in the coming years. This creates an opportunity for all those people who are encouraged to undertake new initiatives in a favorable scenario for them, which will result in mutual benefit, both for the citizens and for the growth of the city.
Apostamos por Madrid seeks to inspire and transmit this message, to encourage initiative, creativity and growth in the city of Madrid.
EVENT HELD IN NOVEMBER 2019
In November 2019, in Juan Bravo street in Madrid, we held an event attended by 250 people, most of them unknown to us, and which was very well received, it was a very special day.
In this Truebroker initiative, the entire team collaborated and we had the support of El Doblón, Mantequerías Bravo, Publipén, the newsstands of Goya 51, Goya 63 and Serrano 52, and the stores in the Salamanca neighborhood that publicized the event.
Our intention was to present to society, in a disinterested way, the project "We bet for Madrid". It created an atmosphere that we did not expect, because people could see how the TrueBroker team made an effort to make them feel at home, during the comedy performance and the cocktail afterwards, and there was an energy in all of us who were in that room that we had not seen in any other event.
The guests were protagonists and important, the microphone was given to those who wanted it and they were interviewed. The atmosphere was conducive to all those who were strangers before, began to talk to each other, exchanging phones, creating a feeling of a big family and a very positive energy.
This led to the creation of a first working group that kept in contact with each other and held meetings thereafter. This team is the seed of the successive events that we will carry out.
WHO IS THE CEO OF TRUEBROKER?
WHO IS THE CEO OF TRUEBROKER?
Pablo Beltran
"I have always cared about people."
"That led me to study consumer behavior. With that background and coupled with my passion for creating new and different things, TrueBroker was born, a real estate agent who enjoys coming up with innovative ideas for the real estate and retail market."
YOU MAY HAVE SEEN US IN:
YOU MAY HAVE SEEN US IN:
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