RETAILING AFTER THE GLOBAL ERA
RETAILING AFTER THE GLOBAL ERA
First book published (second one written) by our CEO, Pablo Beltrán, in which, after years of research around the world, asking ourselves what is happening to retail, we have come to the conclusion that nothing is happening to it. What is happening is that society is transforming the way people make decisions, from the Industrial Revolution, 250 years ago, to the Global Era, 50 years ago.
"With the book we wanted to show a different vision, which does not see the cause of what is happening in online and technology and, therefore, proposes different solutions."
Pablo Beltran
Some Reviews
This book is an essential guide to understand the reality that lies ahead: Retail from people.
This book is an essential guide to understand the reality that lies ahead: Retail from people.
A transformation of a kind never experienced by the generations of the last 250 years, full of opportunities, that will affect everything: politics, the state, international organizations, banking and finance, and also retail. The 2008 crisis was the consequence of the beginning of the end of the global era.
Some relevant phrases found inside:
Some relevant phrases found inside:
"We have put people at the center, but with the same words and techniques of the past" (page 76);
"Nothing has happened to retail in the last twenty years, and that's their problem" (page 80).
"Neither robots nor artificial intelligence can access a universe as rich as the human mind" (page 45);
"Brands don't need more online and technology, they need to think differently: think retail from people" (page 122).
"Wehuman beings are all very much alike, but the 1% that sets us apart makes the big difference" (page 170);
"We are facing a return to the neighborhood, to the immediate environment and to seek the protection of small communities" (page 187);
"Work is infinite: it is built with work and desire.It heals and extends life. It is essential to the human being" (page 176).
Highlighted index
Some of the topics covered in the book
Retail from the people
Neither origin nor species, just evolution
What overdetermines retail?
What is happening to retail?
Marketing
Brands and Fashion
Distribution channels, Spain as an example
The online bubble
The age of creativity and the revolution of humanity
Download the first chapter of the book
About the Author
Pablo Beltran
Born in Barcelona on September 13, 1968, a citizen of Madrid and a citizen of the world. By the age of 7 he had already visited 5 different cities, changed his mother tongue and country twice.
He created the real estate company Truebroker, which took on its commitment to Retail&Madrid, based on the study of consumer behavior in Madrid.
In 2021, he created the i+i department in his company, from which the Truebroker Index (iTB), the first index that measures what people do, trends and how physical and mental changes affect their consumption, would emerge.
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