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News & Stories
Cambio de consumo en el entorno de la calle Serrano (índice Truebroker)
Una nueva manzana del área de Serrano en Madrid pasa a liderar el consumo, generando una nueva oportunidad para marcas e inversores. El índice TrueBroker (iTB) nos permite detectar cambios en el comportamiento de las personas que provocan, como es este caso, que...
iTB December 2022 - Madrid achieves, for the first time in 3 years, a positive consumption rebound, 17% higher than in 2019, before the pandemic
In addition to the rebound in consumption in the Prime Zones (Zona Centro +80% and Barrio Salamanca +19%), there was a rebound in consumption in the Singular Neighborhoods and, for the first time in the historical series after the beginning of the pandemic, in the Tourist Zone. It is worth noting the strong...
iTB Goya
Goya had 17% lower consumption than in 2019, and losing 13 points from the previous month of November.