Innovation is our priority because we want to add lots of value to the market, beyond intermediation, to Retail, to Madrid and to our clients.
We want to combine knowledge, information and know-how to be able to create business and value, to be an outstanding player that gets results, projects and gives answers to clients, only available to the best. We want to know more about consumers than what we already know, and use this knowledge to build value to properties, brands and investors.
To give them the solution and answers, we created our own Research and Innovation Department. It took shape in 2012, with personnel and financial means.
This Department studies ‘Retail & Madrid’ and the consumer from as many different angles as possible, from the economy to the psyche. We also carry out field research.