Before the change of era we asked ourselves many questions and challenged ourselves to find the answers via our Research and Innovation Department. TrueMadrid is the answer to the questions:

What are the new actors that will take over from the old Retail benchmarks (trendy, global or low-cost brands) and whose research and innovation processes are we studying?

What new decisive functions for companies can we respond to in a new vision of commercial properties or projects in order to add value to those commercial properties?

How can we innovate to turn this change of era into an opportunity?

What are the next innovations in Retail & Madrid?